The Best Online Marketing Strategy For You

The best online marketing strategy for you depends upon what best suits your personality, your interests, and your strengths and weaknesses. Three of the most popular strategies to choose from are, in no particular order:

Facebook Marketing
YouTube Marketing

Starting out, you should pick just one strategy, learn everything you can about it, and implement everything you learn. True, some marketers use more than one of these strategies. But if you master just one, you should be able to make a comfortable living marketing online.

So where should you begin? Well, there are pros and cons to each strategy. Ask yourself which best suits you.

Facebook Marketing

The best online marketing strategy for online marketers who are social butterflies is Facebook Marketing. But if you simply pester your friends and family on Facebook with a barrage of sales pitches, you will not be successful. And if you try to do pay-per-click (PPC) advertising without getting adequate training first, you will lose your shirt.

Ask yourself first, “Who is my target market?” If my best friend was also the greatest salesperson in the world, he would have a very difficult time trying to sell me golf clubs. Why? Because I have no interest in golf.

Target people who are already interested in what you have to offer. For example, if you are offering a weight loss product, target people who are already interested in losing weight.

Make friends with these people. Establish yourself as an authority in your niche by learning everything you can. Offer people solutions to their problems, which in this example is how your product can help them lose weight.

Speaking of weight loss (and this principle applies to any niche), practice what you preach and become a product of your product. For example, I know of a network marketer who sells a weight loss product. He talks a great talk, but doesn’t walk his walk. He doesn’t even use his own product, though he desperately needs to lose weight. And he can’t understand why he is not successful. Duh!

By the way, that does not mean you have to lose all the weight you need to lose before you try to sell your weight loss product. If you are overweight starting out, you have a tremendous advantage because you can relate to people with the same problem.

You can and should document your results, preferably with videos, on either your Facebook fan page, your You Tube Channel, or your blog.

Keep in mind, actions speak louder than words. If you are selling a weight loss or nutritional product, but only care about making money, and have no interest in weight loss and nutrition, either for yourself or others, then don’t be surprised if you don’t become successful, online or offline.

YouTube Marketing

The best online marketing strategy for people who love to do videos is YouTube Marketing. On the other hand, if you hate getting in front of a camera, you may want to reconsider.


The best online marketing strategy for people who enjoy writing is blogging. SEO (Search Engine Optimization) can and should be used to bolster your results. You can also write articles and submit them to article directories. The two are often used hand in hand.

You will want to learn how to write compelling ad copy if you chose this option.

A word of caution, however. Many people suffer under the delusion that they know how to write, but they are horrible at it. Read the best blogs in your niche to get the flavor of what well-written compelling ad copy looks like.

Whichever strategy you choose, it will take consistent implementation to achieve online success. Remember: The Best Online Marketing Strategy is the one that works best for you.

Comments are closed.