Why Your Business Needs an Online Marketing Strategy

Whether you own a local brick and mortar business or an online company, you’ll want to use the Internet to promote your products and services. The online community is a vast goldmine of potential consumers who log in each day to search for every good and service you could imagine. If you have a product or service, there’s a market for it online. Tapping into that world-wide reservoir of customers is a must if you want your business to not only succeed, but thrive. While word of mouth and certain offline advertising can be great revenue generators for your business, it is important that you implement an online marketing strategy and get it working for you and your business.

Just like any other task involved in the promotion of a business, you’ll need to come up with a solid, effective online marketing strategy, to ensure the best possible outcome – in this case, boosting your customer base, and therefore your business revenue. This doesn’t need to be rocket science, you just need to outline the steps you are going to take to promote your business online.

Promoting Your Business

The most important goal in an online marketing strategy is getting consumers to view your webpage; they can’t buy what they can’t see. This isn’t something that can be left to chance, as there are literally millions of websites online for customers to browse. You’ll need to find a way to direct these consumers to your website, via any number of effective tactics, such as search engines, email marketing, pay per click advertising, social media etc. That way, any time an online consumer is looking for something you provide, you’ll have a that much more of a chance of being their primary choice. Whatever your product or service, you want your business to be known as the market leader. The main factor to ensure in promoting your business is that you’re targeting the right market; if you sell antiques, don’t target a dog training market. While that is an extreme example, the principal still applies.

Where to Promote Your Business

There are many places where you can implement your online marketing strategy; from social media to local business directories, you’ll find that the sky is the limit. All that’s needed is finding the right market and you’re set.

Search Engine Optimisation (SEO)-One of the most common ways to get your site on the first page of major search engine results is through SEO. Find keywords that people are typing in online and target your website around these. Search Engine Optimisation is a very profitable strategy and should be used by most business owners.

Social Media – Social networking sites like Facebook, Twitter and Google+ offer extensive opportunities for online marketing. These sites have millions of members who visit their pages daily; having your business listed on here would guarantee consumer traffic to your website. Just remember though, social media is about engaging and not selling, so make sure that you build up a relationship with your potential market when you start using social media.

Advertisements – Banners are viewed daily across the web; find websites in your particular niche and place your ads within these pages. This is an under utilised tactic that can be very profitable for your business if you engage with the right audience.

Blogging – Blogging on a website like blogger.com is an extremely effective means of marketing your business, especially within niche related blogs. For instance, if you’re a cake baker and you write a daily blog describing a new type of cake you baked, or about a design you created, and show pictures within that site, not only are you going to generate a following of people wanting to learn how to do this themselves, you’ll gain a steady base of customers dying to have their next big day celebrated with a cake from you. Blogging not only establishes your name in the world of cakes, it can also provide you a following as a leader in your market.

Why Your Business Needs an Online Marketing Strategy

The above are just a few examples of where you can promote your website and what you can base your online marketing strategy around.

It doesn’t matter if you’ve been in the same location for 50 years; if you’re looking to generate greater exposure, and thereby greater revenue for your business, there is no better place to do so than online. And if you’re looking to market online, you’ll need to find an effective online marketing strategy to ensure your online success.

Remember, this doesn’t need to be complicated. Find out where your market is, and look to tap into a couple of these avenues. You don’t need to do every aspect of online marketing. Set a strategy where you are going to get the quickest return on investment. Remember to revisit your strategy every 3-6 months and adapt as necessary.

Businesses Cannot Afford to Only Use One Online Marketing Strategy

Online marketing strategy makes reference to a number of advertising methods used to drive traffic to business websites. Some of the more popular strategies include blogs, podcasts, online videos, article marketing, local search, link building, and social media marketing.

Figuring out which online marketing strategy will provide desired results can be challenging. To garner maximum exposure for an Internet business requires making use of several methods and connecting them together through link building.

Conducting business online requires developing a website. It’s strongly recommended to work with a professional web designer experienced with search engine optimization. SEO provides vital information to search providers regarding the type of content being presented. It’s valuable for ensuring content is indexed appropriately.

Proper use of SEO can improve search rankings which can result in increased sales revenue. Most people don’t understand the importance of optimizing content. Those who take time to master techniques can outperform competitors and dominate their niche.

A common web design mistake is making use of pre-made website templates and free hosting services. This can be a tragic mistake because poorly designed websites give an unprofessional appearance and can result in lost credibility amongst consumers.

Web graphics are another important element of web design. Producing attractive graphics that can be viewed by multiple browsers is challenging. A large percentage of business owners aren’t experienced with graphic arts, so most retain services of graphic artists.

While it can be costly to hire skilled graphic artists, the expense is worth it when creating company logos and branding collateral. One option for lessening costs is hiring art students from local colleges and vocational schools.

Lastly, websites need to include written content such as sales copy, articles, and product descriptions. It can be advantageous to work with an SEO service company or freelance writers. Experienced copywriters can be expensive, but compelling content equates to sales which should more than cover the cost of writer salaries.

While websites are a predominant online marketing strategy, they are just the tip of the iceberg. To develop an expansive Internet presence requires integrating a balanced mix of article content, marketing videos and podcasts, social marketing, and behind-the-scene strategies such as link building online.

Each strategy requires a good understanding of how it works, why it’s used, and anticipated results. Article marketing is one of the more powerful strategies, but also one of the more time-consuming.

Producing videos and podcasts has become much easier and affordable, but it’s usually better to leave these jobs to professionals. Nearly every metropolitan city has a local film production crew that can help create affordable marketing videos. These tasks can also be outsourced to a marketing agency that specializes in producing Web-based ads.

Business owners that procrastinate about integrating online marketing strategies will be wishing they hadn’t waited when competitors capture the attention of their customers. The fact is, consumers now count on the Internet for nearly every facet of their life. If they aren’t able to find your business they will hand over their money to the business they do locate.

Implementing any online marketing strategies can be a little intimidating. But, with proper training or working with experienced professionals the tasks can be completed with ease and professionalism.

The Best Online Marketing Strategy For You

The best online marketing strategy for you depends upon what best suits your personality, your interests, and your strengths and weaknesses. Three of the most popular strategies to choose from are, in no particular order:

Facebook Marketing
YouTube Marketing

Starting out, you should pick just one strategy, learn everything you can about it, and implement everything you learn. True, some marketers use more than one of these strategies. But if you master just one, you should be able to make a comfortable living marketing online.

So where should you begin? Well, there are pros and cons to each strategy. Ask yourself which best suits you.

Facebook Marketing

The best online marketing strategy for online marketers who are social butterflies is Facebook Marketing. But if you simply pester your friends and family on Facebook with a barrage of sales pitches, you will not be successful. And if you try to do pay-per-click (PPC) advertising without getting adequate training first, you will lose your shirt.

Ask yourself first, “Who is my target market?” If my best friend was also the greatest salesperson in the world, he would have a very difficult time trying to sell me golf clubs. Why? Because I have no interest in golf.

Target people who are already interested in what you have to offer. For example, if you are offering a weight loss product, target people who are already interested in losing weight.

Make friends with these people. Establish yourself as an authority in your niche by learning everything you can. Offer people solutions to their problems, which in this example is how your product can help them lose weight.

Speaking of weight loss (and this principle applies to any niche), practice what you preach and become a product of your product. For example, I know of a network marketer who sells a weight loss product. He talks a great talk, but doesn’t walk his walk. He doesn’t even use his own product, though he desperately needs to lose weight. And he can’t understand why he is not successful. Duh!

By the way, that does not mean you have to lose all the weight you need to lose before you try to sell your weight loss product. If you are overweight starting out, you have a tremendous advantage because you can relate to people with the same problem.

You can and should document your results, preferably with videos, on either your Facebook fan page, your You Tube Channel, or your blog.

Keep in mind, actions speak louder than words. If you are selling a weight loss or nutritional product, but only care about making money, and have no interest in weight loss and nutrition, either for yourself or others, then don’t be surprised if you don’t become successful, online or offline.

YouTube Marketing

The best online marketing strategy for people who love to do videos is YouTube Marketing. On the other hand, if you hate getting in front of a camera, you may want to reconsider.


The best online marketing strategy for people who enjoy writing is blogging. SEO (Search Engine Optimization) can and should be used to bolster your results. You can also write articles and submit them to article directories. The two are often used hand in hand.

You will want to learn how to write compelling ad copy if you chose this option.

A word of caution, however. Many people suffer under the delusion that they know how to write, but they are horrible at it. Read the best blogs in your niche to get the flavor of what well-written compelling ad copy looks like.

Whichever strategy you choose, it will take consistent implementation to achieve online success. Remember: The Best Online Marketing Strategy is the one that works best for you.

Effective Online Marketing Strategies For You

An Effective Internet Marketing Strategy For A Business

When you are an internet business owner you know how crucial online marketing is to the success of your business. Tagged with, for example – best online marketing strategies, basic internet marketing tips, best online marketing tips, john smith, John Smith internet marketing, and tips for internet marketing.

One of the benefits of the Internet is that you can take advantage of effective marketing and sales strategies without relying on a large marketing budget. Your online marketing strategy can be a massive mix of things, in the same way that your offline strategy can be a complex mixture of things. Internet marketing is one of the most effective ways to bring a business to exciting new levels of success. Good web content management and good internet advertising are essential prerequisites to a successful ecommerce marketing strategy.

An Online Marketing Strategy And Plan

The marketing strategy of an organization is set out in the overall marketing plan, and is ideally compiled after market research has been conducted. Marketing mix refers to set of promotional ingredients and tools a company can use to pursue its objectives in target niche. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. A strategy consists of a well thought out series of tactics to make the plan more effective. A good strategy will ideally not be changed every year, but should be revised when your strategies have been achieved or your marketing goals have been met.

Search Engine Optimization (SEO) For Each Site

The search engines have noted the growing trend in localized search and have increasingly integrated local search results within organic search engine results. When the right search engine optimization (SEO) strategies are utilised, your site’s ranking on major search engines such as Yahoo, Google, and Bing, can be dramatically improved. When writing to increase web traffic to your site from search engines, you need to ensure you maintain your readers excitement about your material. Increasing your web traffic through SEO is one guaranteed way to improve customer sales. There are many professionals with a wealth of experience in Search engine optimization and online marketing. You can opt for paid SEO inclusions if you want your site to be urgently indexed by the search engines.

Social Media Sites Such As YouTube, Facebook Or Flickr

Content marketing and social media marketing has become a powerful tool for business, especially the awesome power of dynamic storytelling. Many librarians have started Weblogs and others are dabbling with social media tools such as podcasts, wikis, video-casting, photo sharing sites, social bookmarking, and so on. The acceptance of social media as a marketing tool is very recent but it has ushered in a fresh perspective towards online marketing. The best way to look at social media is to view it as one of many Internet marketing channels, one that has the incredible momentum to go viral. Content marketing has become a hot topic among search and social media marketers over the past year. Additional tools to assist with social media marketing include competitive search and social media research services, keyword research tools and social media monitoring tools.